MIT SLOAN GLOBAL WEBSITE

MIT Sloan offers graduate students Masters Degrees in business and advertising. They wanted a fresh digital presence to match their desire to be a contemporary and approachable graduate school, and build an identity to match the prestige of their tech-focused sister- school. Launching Fall 2018, their new site is largely editorial with the intention to tout their elite staff and alumni to increase interest.

The art direction was inspired largely by the art of the golden age of business and advertising with a modern twist. Dot patterns, hard black lines, and vibrant colors pay homage to the works of pop artists like Roy Lichtenstein and Andy Warhol.